Our Inns

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Most places around the world change quite markedly as the seasons change, but many holiday accommodation owners concentrate exclusively on the benefits for their guests should they come in just one season which may well be losing a lot of customers.

The difference is, of course, much clearer for some destinations than it is for others. For example, most ski resorts will typically have two distinct seasons: in winter they obviously target the skiers but in summer they can target hikers just as effectively. However, whilst the distinct marketing groups are evident in the case of the likes of ski resorts many other holiday destinations are, or could be, virtually year-round destinations albeit with different attractions as the seasons change.

In that relatively few people put a lot of effort into seasonal marketing, you could find it quite profitable to establish separate sections on your site describing the changing attractions of your place as the seasons change. Don’t try to second guess when guests will book their holidays though and instead maintain the seasonal attractions on your site throughout the year. Finally, don’t forget that although most listings sites are summer-oriented, there are a sizeable number that are winter-oriented.

What about Autumn/Spring? In most cases they are basically just extensions of your main holiday season(s) but lots of regions have festivals in both and it’s worth looking into the possibility of targeting them.

Before you start down this route, check that your place is suitable for bookings well out of season. Not only are some summer properties extremely expensive to heat in the summer, but some winter properties are just too hot to use in the summer. Both these can obviously be corrected for, but it’s best to do that in advance rather than when the guests have booked in

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OK, perhaps not yet but we do hope to be eventually

Seriously though, thanks to all the guests who booked via our sites over the last year and thanks too to all those accommodation owners who supported us throughout that year. We hope that we provided y’all with a service that you felt was useful.

Over 2008 we grew quite a bit in size, just about doubling the number of listings during the course of the year and adding a number of new countries to our fold. We’ve also added property sales to our little empire on the same basis to try and help people regain control of the sale of their properties from the estate agents. Finally, of course, this blog was born too and we hope that it’s provided people with information helpful to the marketing of their accommodation properties.

What’s in store for next year? Well, we’ll likely be adding a few more countries over the year I expect. Lots more new property listings too, of course. In amongst that we’ll be adding some more improvements to the sites and probably adding a few more domains to our stable to help us to reach more guests for our owners. We feel that we’ve pretty much completed the initial reference entries for this blog that we were aiming to do when we started so it’ll be starting to move into different areas over the coming year.

And for us personally there’s a relocation coming up as we move operations from entirely France based to a UK/France split. That doesn’t directly affect the listings sites which are currently hosted in the UK and America but it will likely have an impact on the content of the blog entries in due course.

Finally, we’d like to wish the global economy the best of luck in getting out of the current mess. I’m not so sure that the measures being put in place by the various governments around the world will be enough to pull us out of what sometimes seems like a tailspin into oblivion so we’re gonna need a little luck to get us through.

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Many people seem to think that they’ll get away without bothering with credit cards at all if they’ve only a small B&B or perhaps an equally small holiday apartment. After all, you wouldn’t lose that many guests by not accepting cards, would you?

That’s not an easy question to answer. You might think that people could just some other method of payment and that therefore you won’t lose any potential guests

Amazingly many B&Bs still don’t accept credit cards and thereby end up losing business as many people prefer to pay directly with a card than to have to pay extra charges to lift cash abroad.

But, how do you do it?

Well, there are basically two ways that a B&B or self-catering complex can operate with a credit card.

1. Accept cards solely for deposits; and
2. Accept cards for all payments.

Naturally, it’s possible to start off just taking card payments for deposits and move onto accepting them for all payments. In fact, it’s useful to do exactly this to try out card payments for your business.

If you’re only taking card payments for deposits then you don’t need to sign up with a bank. The simplest way is to sign up with paypal for a business account. Payments received will cost you 3.4% plus 20p so if you take £10 will cost you about 54p (5.4%), £100 will cost £3.60 (3.6%) and £1000 will cost £34.20 (3.42%). These charges are similar to those that a small business would pay were they to do credit card processing via their bank in the UK but somewhat higher than the typical 0.75% for banks in France.

From these figures you’ll see that it’s best to use paypal for deposits. That way a typical 25% deposit will effectively cost you under 1% of the total bill for paypal processing.

You could use paypal to accept all payments but you would need your bookings to be paid 100% in advance to do that as you can’t easily use the paypal system to make on the spot payments (if you really have to you can do it by having the guest logging in using your Internet access and making the payment). So, if you want to accept all payments by card, then you need to get the little credit card machine.

To get a credit card machine setup you need to have a business bank account and, in most cases, have had it for six months although for B&B and self-catering properties the bank will normally waive the six months requirement. In France, you’ll need to be registered and provide your KBIS.

Costs for this vary a lot. You can buy your own machine but they’re rather expensive (typically £300/£500) and therefore most people rent them from the bank (around £20/£30 per month). In most cases you’re better to opt for a fixed installation as the portable terminals can cost 50% more. Other things to consider are which cards you’ll accept. Normally Visa/Mastercard are sufficient (and will include Visa Electron and Maestro). American Express is becoming more popular but is usually more expensive than other cards. If you get a lot of Japanese then it’s probably worthwhile taking JCB. You can even accept various storecards but unless you’re in a shopping centre it’s probably not going to be worth the extra expense.

How do you do it? Open a business bank account then apply for the credit card facility at your bank.

One thing to watch is that you will need Customer Not Present enabled. This lets you charge cards without having the credit card in your hand. You’ll need this to take deposits.

Is it worthwhile doing though? Yes, it is. Sure it will cost you more but you can take that into account in your pricing. If you assume that a credit card payment will cost you 4% then adding as little as 2% to your prices will pay for it all in that not everyone will pay by card and many of those that do will use a debit card which’ll cost you less. So, if you’re charging £50/night that equates to adding £1 to your charges. Incidently, don’t try adding that £1 only to credit card customers as you’ll just end up driving them away.

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